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工作機會中國所有職位北京 深圳 海外

SEM經理

工作地點:北京

崗位職責:
?根據天巡的產品特點和業務方向,不斷拓展新的目標關鍵詞,增加SEM流量;
?收集、整理SEM數據,提供報表,分析用戶表現,提出優化方案,不斷提高ROI;
?優化SEM廣告創意以及著陸頁面,提高轉化率;
?監控和分析競爭對手SEM表現,提高天巡的競爭優勢;
?根據旅游行業趨勢,合理分配和管理預算,維護與合作伙伴和媒體的關系。

崗位要求:
?至少3年以上的百度SEM投放經驗,精通SEM投放與優化;
?數據驅動,對數據有深刻的見解,熟悉至少一種流量分析工具,如Google Analytics,Omniture等;
?了解A/B和多變量測試原理和方法;
?大學本科學歷。

 

移動應用開發經理

工作地點:深圳

工作內容:
負責公司在中國的IOS/AndroidAPP產品開發,每個版本按計劃迭代開發和發布,App團隊的管理,以及跟總部的溝通和協調。

任職資格:
?5年以上IOS/Android平臺應用開發,1年以上管理的工作經驗;
?精通
Java/C/C++/Objective-c/Swift等編程語言,了解IOS/Android系統架構;
?熟悉IOS/Android下網絡通信機制,對Socket通信、TCP/IPhttp/https有一定理解和經驗;

?熟悉IOS/Android平臺UI設計,熟悉常用布局,對UI相關接口理解優異者、能夠編寫自定義高性能UI控件者優先;
?經歷并主導過至少一款移動客戶端成功產品;
?豐富的架構經驗,有自動化打包和自動化測試優先;
?熟悉敏捷開發,有Agile Scrum經驗優先;

?大學本科以上學歷以及具備英語溝通能力。

如有興趣,請投遞簡歷至[email protected]

 

Senior Marketing Manager / Growth Hacker – HK/TW

工作地點:深圳

Skyscanner is looking for a highly motivated, experienced and creative Senior Marketing Manager to lead our Hong Kong and Taiwan squad. Leading with a Growth Hacking mentality, you will be responsible for driving user growth at scale across the 2 market(s) and developing leading market strategies to acquire and retain users and continuing to improve our brand recognition throughout Hong Kong and Taiwan.

The HK/TW Product Owner you will ultimately shape and lead the strategy on all the relevant social networks and deliver highly-creative social and content marketing campaigns.

The PO will be responsible for establishing and evolving the Squad mission as well as creating and driving the squad roadmap. This will include setting strong and stretching goals and OKRs to support the mission journey. 

As the overall business owner for the markets you must also be obsessed with revenue  performance for the market.

Experience & Character Traits

We believe the Internet Economy is primarily a people business – so leadership and mentoring are very important. You will be highly driven, motivated, smart, ambitious, team-orientated, analytically versatile and commercially astute. You should also have strong experience and insights into success with internet economy teams and technologies.

  •         Excellent knowledge of the 2 markets and a deep understanding of consumer behaviours in these markets

·         You will thrive in an agile/lean environment and have experience using agile/lean techniques.

·         You will be knowledgeable about the strategies of all substantial players in the HK & TW market in terms of product, traffic acquisition, growth tactics, monetisation, etc. and be able to “connect the dots” between the different disciplines involved.

·         You will be an enthusiastic and authentic leader, empathetic but also driven and results focussed.

·         You will have demonstrable experience in driving significant growth in a start-up environment or a big company for which you helped/led significant scaling

·         You will have a Growth Hacking mentality which implies not only analytical thinking but also great creativity

·         You will be a “Product Led” person with a great capability of spotting users’ needs and problems to solve and gather travellers’ insights.

·         You will be obsessed by the metrics behind Customer Lifetime Value and be passionate to deliver growth strategies that maximise

The candidate is the overall business owner for the market so ideally also have strong commercial understanding and/or experience

Desired Skills and knowledge

  • Creativity, enthusiasm, sense of humour; social media enthusiasm, passion for excellent content, awareness of cultural differences and tone of voice. Responsible and comfortable with accountability.
  • Social Media Savvy: you will be expected to be familiar with the majority of social platforms around the world and have significant experience with the main Hong Kong and Taiwan social networks.
  • Capable of giving creative input and leadership on content and a proven track record of creating social media viral marketing
  • Experience of using analytics to guide social strategy and editorial policy

A curiosity to understand internet businesses and be able to understand and anticipate traveller’s needs, with a vision to create opportunities for growth.

Key Competency

Internet Economy Knowledge

·         Familiar with TOC, Lean and Agile principles; regularly step changes theirs and others efficiency through automation. Actively seeks out and removes waste.

·         Deep understanding of a 2-sided market place, how Skyscanner brings value to users / partners and what growth forces can be applied to accelerate the flywheel

·         Strong Product sensibilities – demonstrates mobile first product led approach across a) 101 product issues (e.g. translations, localisation and user bugs) b) understanding the conversion funnel from acquiring to retaining users and c) developing product improvements to activate growth levers / impact revenue

·         Software curiosity – leverages existing or creates new software to automate human activity to regularly step change impact

·         An example learner – a thought leader in their subject matter and actively educates themselves and others in internet economy and competitor activity (through reading books and blogs - should be reading 30+ books per year), frequently blogs their own learnings internally and externally, including a significant proportion of fail forwards. Actively develops internal and external learning network and represents Skyscanner externally. Sets a standard to others on learning and subject matter expertise.

·         A relentless problem solver - uses deep data analysis to uncover the core root causes of broad and complex issues and addresses

Commercial models – understand how Internet companies and/or Travel companies make money and the business levers to optimize this

Growth Marketing

·         For given market(s) or domain:

·         Sets a compelling vision for winning and how this can be achieved

·         Deep knowledge and evangelist of state machine and user profile across acquisition, activation and retention transitions. Intimate knowledge of all aspects of market or domain performance, including user growth, return on investment and revenue

·         Defines relevant user segments and needs, and applies these in setting growth strategy and experiments. Builds sophisticated multi-channel / market backlogs and scientifically and objectively iterates them with agility to maximise impact. 

·         Develops and sets stretching OKRs at squad level and drives achievement of them, actively inputs to development of Tribe OKRs and takes ownership for delivery of a subset of Tribe results.

·         Is a thought leader within their Tribe in the derision and application of growth levers, including Organic, Viral Loops, Content marketing, Traveller communication (push notification, emails), Social media landscape, Influencers landscape,  On-boarding, Partnerships and Referral Programs, as they apply to their given domain or market(s). Considered to be an expert by peers on two sided market Growth Strategies for a collection of complex markets or more than one channel.

·         Understands and able to exploit synergies between search engine marketing, social, content, partnerships, paid media, PR and offline campaigns to optimise marketing mix for a number of channels globally, or across a region.

·         Drives market or channel growth through innovative, data driven product experiments.

·         Actively applies this knowledge to lead development and execution of aligned, compelling and innovative growth strategies that deliver forecasted growth and return.

Domain expertise - "Scientist" in at least 3 fields; "Experimenting" in all others

Analytical Marketing

·         Leads on application of the scientific approach, and analytical techniques in establishing, refining and scaling growth levers. 

·         An expert at analysing complex data sets from a wide variety of sources and drawing deep user and market actionable insights which they then pursue.

Advances other's skills in analytical techniques, through actively sharing learnings and enhancements in analysis techniques.

Leadership

·         Able to direct priorities and lead others to execute multiple strategically linked growth experiments/ initiatives at regional or global level simultaneously.

·         Analyses problems and successfully formulates strategies and leads others in implementing solutions. 

·         Leads pragmatic and appropriate solutions amidst differing opinions and lead the team with a common goal

·         Successfully articulates concepts, status and issues to a diverse audience.

·         Mentors more junior team members. Effectively controls meetings and ensures successful outcomes.

  • Advanced communication skills, with high EQ demonstrable by consistent high value delivered by those that work alongside or for them. Able to communicate and create buy in for the vision and interrelation of activities across product, channels and market. Owns significant budget.

Social Media Content Manager

工作地點:深圳

Skyscanner is looking for a highly motivated, experienced and creative Social / Content Marketing Manager for the Hong Kong market to increase Skyscanner’s online presence and continue to develop its social media strategy, content strategy and brand recognition.

You will shape and lead the strategy in Hong Kong on all the relevant social networks, content strategy, contributing to improve our brand recognition and to deliver highly-creative social marketing campaigns and content campaigns.

You will:

  • Be a fluent Cantonese speaker with good knowledge of the Hong Kong culture and travel habits
  • Work closely and collaboratively with the other Hong Kong market team members including our Country Marketing Manager and our PR Manager

Social Responsibilities:

  • Develop and continuously improve the social media strategy for the Hong Kong market, in collaboration with the other marketing team members in the Squad
  • Assume responsibility on interactions across all relevant social platforms (Facebook, Pinterest, YouTube, Twitter, Google Plus, etc.) and identify opportunities of engagement with the target audience
  • Lead the creation, distribution of high quality post with informational content and appropriate images
  • Help in the creation, management and monitoring of social paid ads: copy writing or proof-reading; image uploading; budget, bidding and performance checks in collaboration with social marketing campaign managers

Content Responsibilities:

  • Leading the creation, distribution and promotion of high quality, inspirational and informational content including feature articles, deals offerings, travel tips and advice, for the Skyscanner.com.tw website, email campaigns, and other areas of the business
  • Develop the content strategy for Hong Kong market
  • Identify opportunities to grow Hong Kong market

Desired Skills:

  • Creativity, enthusiasm, sense of humour; social media enthusiasm, awareness of cultural differences and tone of voice
  • Responsible and comfortable with accountability
  • Social Media Savvy: you will be expected to be familiar with the majority of social platforms around the world and have significant experience with the main Hong Kong social networks
  • Good copy-writing skills
  • Previous social media campaigns conception and delivery Analytical skills; good excel knowledge
  • +2 years in online content writing and social media platform management

高級網站前端開發工程師

工作地點:深圳

天巡正在招聘一位網站開發工程師,主要負責我們網站前端核心產品開發。我們正在尋找一位高級前端開發工程師,擁有可證明的前端商業開發技術和實踐經驗。你必須對你的設計和實現方法有很深的理解。你應該有一個強烈的欲望在您現有技能的基礎上學習新的技術,你需要綜合掌握以下多項技能并且有很強烈的學習欲望。你將會使用到數據驅動的方法,并且優化到給用戶最好的體驗。你將會接受一個“手機第一”的原則。確保最佳的移動互聯網體驗。像網站用戶體驗一樣好,甚至超越。
工作內容:
? 開發跨瀏覽器、跨平臺兼容的解決方案;
? 作為團隊的一員,致力于敏捷開發原則 ,你將會與整個公司的人有日常聯絡;
? 快速實施和可伸縮的解決方案,在一個多數據中心的環境;
? 使用自動化測試框架來減少或消除手工測試的需要;
? 在可持續交付環境中部署,確保是安全的、可重復的部署;
? 使用健壯性測試工具測試你的服務,確定程序健康運行。你的代碼需要有容錯機制;
? 通過編寫系統相關文檔或者知識分享,來支持其他業務功能的工作。
任職資格:  
? 追隨最新的HTML、CSS和JavaScript的標準,熱愛保持最新的技術;
? 運用響應設計的移動互聯網商業開發經驗;  
? 理解優雅降級和漸進增強技術;  
? 開發一個大型的JavaScript應用程序的經驗;  
? 主要JavaScript框架和設計模式的知識;  
? 有CoffeeScript經驗優先; 
? 在任何面向對象語言(例如c#,Python)有商業經驗,或是掌握數種語言并樂意快速去學習; 
? 敏捷開發流程和編碼實踐經驗;
? 前端和后端代碼的自動化測試;  
? 持續集成,理想情況下持續交付;
? 有A/B測試經驗更佳;
? 流利的英語溝通和書寫能力。

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